The research field of the RDCT

Digital marketing

About digital marketing

Digital marketing consists of sending a marketing message via a communication tool (e.g.: SMS, emails, etc.), or publishing it on a social network (e.g.: Facebook, LinkedIn, etc.) or page (website, blogs, etc.) indexed by a search engine such as Google, Bing, etc.). The marketing message is sent or published to achieve one of the objectives of marketing. Targeting the right customers and achieving the desired objective are the main challenges of digital marketing.

RDCT research focus in digital marketing

Marketing platforms

We explore existing medias for digital marketing to find the best one for the given target population.

Content production

We investigate several techniques such as storytelling to produce contents in several formats such as texts, audios, images, videos and visual animations.

Market research

We conduct applied-research in the field of social science to explore the socio-economic environment in which we operate, as well as business and growth opportunities.

Advertising psychology

We conduct applied research in the field of pre-suasion and persuasion to influence consumer behaviors.

Data-driven marketing

We conduct applied research in the field of data visualization to guide marketing decisions based on insights extracted from marketing data.

Marketing messages

We conduct applied-research in the field of crafting marketing messages that boost sell.

RDCT offer in digital marketing

As a result of our research activities in digital marketing, we provide consulting services to businesses. In particular, we help you to be presence online, help you to write marketing messages, analyze your marketing data, and design or optimize your marketing strategy. We also manage your social media.