Web technologies are part of companies’ marketing plans to attract customers, get feedbacks, and boost sales. However, many tools and applications exist and choosing one for your business is challenging. Moreover, it’s simply not enough to have a website. It needs to be easily read and navigated on mobile devices and ranked on search engine result pages.
We conduct applied-research in the field of design and development of responsive websites and platforms including existing web and mobile services.
We conduct applied-research in the field of search engine optimization to improve the indexing of websites and to generate more traffic.
We investigate methods for visualizing and interpreting web data coming from various sources such as log files to guide decision-making in digital marketing.
We conduct research in the field of cookies technologies to trace the behavior of customers on web pages to understand their preferences and to retarget them.
We conduct research in the field of web security to assure the quality of web data and guarantee the reliability and security of backup devices.
As a result of our research activities in web technologies, we develop on demand solutions for our customers. In particular, we develop websites and platforms, and optimize them to generate more traffic. We also analyze our customers web data to guide their marketing strategy.